![]() Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures. ![]() Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. Related Stories Whoopi Goldberg and cast mates will take The Stand on CBS All Access Dec.Req #25510 Friday, SeptemGannett Co., Inc. Additionally, we’re seeing more clients wanting to use sports as a gateway into larger partnership opportunities with universities. They want, and fully expect, experiential opportunities and social media as part of the package, too. Clients recognize that engagement breeds loyalty and the traditional sponsorship offering is the baseline of engagement. The on-going trend we’re seeing is a desire for deeper consumer engagement. They are every marketer’s dream and major brands want a piece of that loyalty. On trends: College sports fans are typically well educated, diverse, affluent and loyalists. And if you’re not having fun in college sports, you’re doing something wrong! We must be fearless in trying new things and taking calculated risks. All In.” This industry is constantly changing, but we have to be “all in” with our dedication to growing the business. On Turner: My takeaways about the industry can be easily summed up by the corporate culture motto Turner recently adopted – “More Fun. Also, I’ll work to elevate the scope and scale of Learfield’s brand awareness across the sports industry, as a whole not just in collegiate sports. ![]() In this newly created position, I will provide leadership and strategy for the marketing operation that will help to drive sales growth. ![]() On goals: Ultimately, my goal is to develop a best-in-class, client focused, integrated marketing team for the company. There’s a familial culture within this place that’s unlike any organization I’ve worked for. But most of all, I joined Learfield because of the wonderful people whom I now work alongside every day. Learfield also afforded me the opportunity to complete the coveted “media trinity” of marketing experience in news, sports and entertainment. I was intrigued by the opportunity to work for a growing company where I can make a real impact on the legacy of a pioneer brand. Taylor on college sports: College sports are at an all-time high and Learfield is at its tipping point with respect to the tremendous expansion the organization has seen within the past few years and the growth that’s in our future. Taylor will now oversee marketing, graphics, research, client insights and ideation, events and training, and work with the company’s sales and digital teams in development of new social and mobile concepts for its client base as the company continues to expand its portfolio.Ĭynopsis Sports asked Taylor about her jump from Turner Broadcasting, marketing college sports and corporate culture as she takes over the role. On the day of the College Football Playoff Championship game, Learfield Sports, which happened to have both Clemson and Alabama as clients, also added a key, new face to its umbrella, announcing that Keisha Taylor would be coming aboard as Senior VP -Integrated Marketing for the company, which now boasts 120+ collegiate programs in its roster. ![]()
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